About
Local.
National.
International.
Cross Border Content Inc. becomes optimuse
Company adds tech-agility to creativity
As the business landscape has evolved, so has the company. Founded by Chantal Panozzo in 2016 as an international copywriting and creative consultancy serving the North American and European market, she couldn’t ignore the importance of technology in her quest to position companies for growth in a locally global world. So in 2020, Brian Opyd joined the company as its CTO to expand its technology and digital marketing offerings and they recently rebranded the company to reflect its new offerings. Today, optimuse powers brands with the creativity they need to be craved, the analytics they need to be certain, and the technology they need to be transformative.
We
orchestrate.
Brands
elevate.
optimuse is a woman-owned business led by Chantal Panozzo and Brian Opyd. Combined, they have over forty-five years of international management, technology, creative, and brand experience. They are selective in the projects they consider because they are intimately involved in every project’s orchestration, harmonizing the technical and creative elements that bring business results to life.
Chantal Panozzo
Founder & Chief Creative Officer
Hilton Worldwide. NASCAR. Victorinox. Swiss International Airlines. They all have one thing in common: Chantal’s storytelling. From brand development to creative execution, Chantal uses strategic insights and impactful messaging to help brands and organizations connect with the people who matter most.
Brian Opyd
Chief Technology Officer
With two decades of experience in the technology space, Brian brings an engineering approach to marketing, elevating brands through digital strategy and SEO. Using his deep background in CRM and software development, Brian provides all the data and insights brands need to both analyze and optimize.