The Ask
CTL Global Solutions, a third-party logistics (3PL) provider, engaged optimuse to evaluate the effectiveness of its current marketing efforts and build a roadmap for sustainable lead generation. With long sales cycles typical in the industry, the company needed a more strategic approach to content and a plan to boost near-term website performance.
Our Approach
optimuse conducted a high-level review of CTL’s 2024 marketing performance. With insights in hand, we collaborated closely with the CTL team—both in-person and virtually, to craft a 2025 marketing strategy focused on building evergreen content designed to support their extended sales cycles. We also identified high-impact, quick-win actions to improve CTL’s SEO, enhance website performance, and resolve UI/UX issues that were potentially hindering conversions.
The Results
CTL Global Solutions now has a forward-thinking, actionable marketing plan. Their team is equipped with both long-term content strategies and near-term website and SEO updates to drive traffic and improve lead conversion. Our transparent, collaborative approach laid the foundation for continued marketing success in a highly competitive B2B space.