CTL partnered with optimuse to modernize their digital marketing foundation and unify performance across paid media, SEO, and email. The ultimate goal? To create a more efficient and scalable acquisition engine.
Our work began with a deep technical audit of CTL’s website to address underlying SEO issues and improve search accessibility. Using SEMrush, we implemented a targeted local SEO strategy to attract nearby customers while strengthening CTL’s visibility for core service-related keywords.
Alongside SEO improvements, we rebuilt CTL’s paid media structure. We launched new Google and LinkedIn ad campaigns focused on high-intent service queries, while eliminating budget waste from low-value branded competitor terms. We also refreshed their email marketing program inside HubSpot, improving segmentation, deliverability, and consistency. Social media management rounded out the engagement, expanding CTL’s organic reach and deepening engagement with their audience.
After six months, the results were substantial. Four high-value keywords moved into the top 10 Google SERP positions, significantly increasing visibility across CTL’s priority services. Social engagement climbed over 500%, driven by a more consistent and targeted content strategy. Meanwhile, optimized paid campaigns generated impressions from high-intent prospects while reducing exposure to irrelevant or low-value queries.