Hanson Legal Counsel provides outside general counsel and specialized business law advisory services, guiding business owners and executive leadership teams through corporate governance, contracts, and strategic transactions.
The Challenge
To resonate with corporate decision makers, Hanson Legal Counsel wanted to articulate what the firm stands for and establish a brand that reflects what differentiates the practice.
Our Approach
Using our Brand Foundations methodology, we paired brand strategy with verbal and visual identity development to define the firm’s brand before bringing it to market:
- Brand Positioning and Strategy: Conducted competitive due diligence across peer practices to uncover Hanson’s distinct market advantage, defining the core brand essence, positioning, brand story, and foundational brand pillars.
- Verbal and Visual Identity: Explored two strategic brand scenarios to evaluate distinct visual and tonal directions. We then refined the selected path into a full visual language, developing the complete visual system, including logo, typography, color palette, and graphic elements.
- Web Design and Production Development: Translated the new brand identity into a full production WordPress website that was custom built and deployed on WP Engine hosting for optimal performance, security, and scalability.
